It appears that Aniplex tried to make something similar to GSC Pop Up Parade with their new Semi-Premium figure lineup, Conofig! Sold for 5000 Yen Price tag, Aniplex is opening their Conofig lineup with figures for 3 Servants; Mash, Artoria and Merlin with July 2021 release schedule. In terms of sizing, the Conofig figure is designed as non scale by Aniplex but the scaling will be roughly around the same with Max Factory Figma.
Up until now Aniplex only release premium sized 1/7 Figure for FGO series but i think they are seriously try to step up their game with Conofig series. While the Conofig figure series is even smaller than Pop Up Parade, the lineup still has great potential if handled well by Aniplex.
With their firm grip of Fate Grand Order brand, Aniplex could use this lineup to release Figures for Servants which are not popular enough to warrant Premium PVC treatment.As long as Aniplex paid extra attention with the Packaging and Presentation, Conofig should have plenty opportunities to flourish. Because devoted FGO Fans are willing to invest on the lineup as long as the sculpt quality does not differ much with Pop Up Parade
I am looking forward to the second batch of the Conofig series which got Jalter in her 3rd Ascension!
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